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Wise men, fish here.

In each generation, a unique culture is born and, as history shows us, is formed by individuals who stand fast by their own values no matter the forces surrounding them, without catering to trends nor chasing material prosperity.

NEW. is an eyewear brand that identifies with these cultures, and reflects their underlying spirit in its craftsmanship offering universal and minimalistic products.

NEW ARRIVALS

DIGGERS   Size:49-22-145 Materials: Acetate/Stainless steel (front)...
¥13,200
NEW. FIELDS オーセンティックなウエリントンシェイプに2カーブレンズを施し、今の雰囲気を纏いながら凡庸性が高いサングラスモデル。...
¥13,200
few F6 "few" is an eyewear collection offering timeless styles inspired by...
¥14,300
few F5 "few" is an eyewear collection offering timeless styles inspired by...
¥14,300
NEW. HARTFORD Named after the capital of Connecticut, the birthplace of the...
¥14,300
NEW. 曇り防止クロス 特殊な曇り止めコーティングされたnewオリジナルのメガネ拭き。...
¥1,320
NICK Named after Nick's Jazz Club, a sacred place in the jazz world.The model...
¥14,300
PARTISAN Named after the Partisan Review, a magazine that quickly grew into one...
¥14,300
STEVE Named after "Steve Weaver," one of the founding members of the legendary...
¥14,300
WHITE Named after "Ed White", a friend of beat writer Jack Kerouac, who appears...
¥14,300
GOODY'S Named after Goody's Bar, the bar used by the Beat poets for press...
¥13,200
BICKFORD'S Named after "Bickfords Cafe", a place frequented by the beat...
¥15,400
NEW. VEGA Named after the poet Janine Pommy Vega, whose work was published by...
¥14,300
NEW. REMO   Size: 47-22-145 Materials: titanium (front) acetate...
¥16,500
NEW. ELI  From Eli Wilentz, owner of the Eighth Street Bookshop and...
¥14,300
few F4 "few" is an eyewear collection offering timeless styles inspired by...
¥14,300
few F3 "few" is an eyewear collection offering timeless styles inspired by...
¥14,300
few F2 "few" is a collection line that offers timeless styles inspired by euro...
¥14,300
few F1 The collection line "few" offers timeless styles inspired by Euro...
¥14,300
ROMNEY   Size:47-21-142 Materials: titanium...
¥14,300
EZRA Size: 48-22-145 Materials: Acetate (front) stainless steel...
¥13,200
LARRY Size: 48-21-145 Materials: Stainless steel (front) stainless steel...
¥13,200
DIEGO Size: 48-21-145 Materials: Stainless steel (front) stainless steel...
¥14,300
CHASE Size: 47-25-145 Materials: acetate (front) acetate (temples) ...
¥13,200
HETTIE Size:49-20-141 Materials: stainless steel/celluloid (front) titanium...
¥13,200
TED Size:47-22-145 Materials: stainless steel/celluloid (front) titanium (temple)
¥14,300
THOMAS-T   Size:48-22-150 Materials: acetate/stainless steel (front)...
¥14,300
EARLE Size:49-20-145 Materials: Titanium (front) Titanium (temple)  
¥14,300
CORINTO Size:49-20-145 Materials: titanium (front) titanium (temple)  
¥14,300
CHUMLEY'S Size: 44-24-148 Materials: acetate (front) acetate (temple)...
¥13,200
JOYCE (SUN) Named after Joyce Johnson, an author who one an American Book Award...
¥15,400
RIVIERA Named after one of Jack Kerouac's favorite bars the Cafe Riviera.Same as...
¥14,300
MARLTON Named after the Marlton Hotel, a place where many Beat artists and...
¥14,300
NELSON Named after the American author Nelson Algren, internationally acclaimed...
¥15,400
TULI Named after Tuli Kupferburg, one of the original core members of the...
¥14,300
POLLOCK  Size:47-21-145 Materials: celluloid/stainless steel (front)...
¥14,300
KESEY-T   Size:48-20-145 Materials: acetate/stainless (front)...
¥14,300
BIRDLAND   Size: 46-24-145 Materials: acetate (front) acetate (temple)...
¥13,200
BOHEMIA Named after Cafe Bohemia, the mecca of progressive jazz musicians. Size:...
¥13,200
DODGE Named after "Dodge Hall", a place where Beat poets held poetry reading....
¥14,300
CHANDLER Named after Chandler Brossard, an author who became a model for one of...
¥16,500
THORPE Named after the 1950's American film director, Richard Thorpe.Same as...
¥15,400
RUSKIN Named after the British art critic, John Ruskin.A crown-panto shaped frame...
¥15,400
MILLS Named after Allen Ginsberg's lodgings "Mills House"A sunglasses model...
¥13,200
JOYCE Named after Joyce Johnson, an author who one an American Book Award in the...
¥15,400
LITA Named after Lita Hornick, a beatnik author who supported many artists.A...
¥14,300
HENRY Named after Henry Grunwald, best known as managing editor of TIME...
¥14,300
HARVEY Named after Harvey Fierstein, a popular actor and playwright who has won...
¥13,200
FIFTIES Names after the literature magazine "The Fifties", produced by the poet...
¥13,200
CARAVAN  Named after "Cafe Caravan" where many Beat poets would gather for...
¥13,200